A number
of notable scientists and researchers of
the communication science take a
central place in their writings on the topic
of influencing and shaping public
opinion, but also for the group response and
the leaders of public
opinion.
Researchers of the mass media, are focusing on the impact,
influence, response and even for
the "media dependence." Perhaps
most significantly the
influence of the people by the
media is examined by Maxwell Maccombs and
Donald Shaw -authors of Agenda-Setting
theory. In the theory of Agenda-Setting Maccombs and Shaw
explicate the gatekeeping concept. Gatekeeper is
usually an employee of the media who filter
incoming information in accordance with concrete media policy.
There is a growing assertion that the world counts several news
agencies that set the agenda for the other media. One of the
current challenges is to determine which is the biggest gatekeeper
worldwide and its motives for filtering information . To go into
the gatekeeping problems it was used the approach of
participant observation to answering of the question whether , and
if so , what are the factors that influence the ranking of search
results and suggestions of Google Search.
Key
words: Agenda- Setting, Gatekeeping, Google
Search