New digital technologies are having a major impact not only
on our daily live but also on social relations, education,
religion, family, government, trade, economy, production and
knowledge dissemination, and on ourselves as individuals. Internet
and virtual communities provide new opportunities not only for
communication but also for our self-representation as individuals.
Online social networking is a place for self-presentation. They are
a new kind of scene with unlimited possibilities, which affect not
only our personality but also our values. They are the expression
of what we consider important in life, give us purpose and
determine our actions and interactions with others. They have their
own norms and values but by them they give us a new field for
offline or "real" world values. Internet social networks give
publicity to our social values and make them available to the
public. They give us publicity not only for our personality but for
our values as social beings. We are part of society and we have
adopted and interpreted its values through their identity.
Key words: values, personality,
identity, internet social networks, virtual communities.