The article provides a wide theoretical analysis of the
relatively new phenomenon - the transmedia narrative. The work
starts with a broader overview of the historical and social aspects
related with the narrative structures. Subsequently, it reviews the
wide spectrum of literature outlining the very concept of
"narrative". Towards the end, the most prominent scholar
definitions of the term "transmedia narrative" are examined and
analyzed. As a result, a coherent definition is offered in order to
serve as a basis for further research into the diminishing
attention spans of the modern audience, the media convergence and
the applications of user-generated content.
Key words: transmedia, definition, transmedia
narrative, defining transmedia, what is transmedia.