The article concerns the peculiarities of advertising as
communication and the need for the existence of ethical rules in
its creation and dissemination. The bearers of ethical rules in
advertising and in particular the National Council for
Self-Regulation (NSS), its role and powers, its possibilities and
impossibilities of impact are discussed. The thesis displayed is
that ethics primarily depends on the morality of society and its
members.
Keywords: Advertising, ethics, NSS