In the 1990s, the media began to redirect their content to the
Internet. This is the time of technological experiments with media
forms, journalistic expertise, business initiatives, new media
consumption patterns. The first media on the Internet tries to
simulate the press regarding to the genre and rhythm of the
publications. Media brand added explanatory words - electronic
(The Electronic Telegraph), networked (The New York
Times on the web, BBC networking club), interactive (The
Wall Street Journal Interactive Edition), online (Mail
Online, Palo Alto Online). The experience of ten
English and American media is described and analyzed - Palo
Alto Online, NandO.net, The Telegraph, The Guardian, The New York
Times, The Chicago Tribune, CNN, The Wall Street Journal, The BBC
News, The Philadelphia Inquirer. The retrospection made
possible to made conclusions about the transformations of the media
environment with reference to media narrative and journalistic
practices.
Key words: history; online journalism; online
media; transformation; first online media.