As key social and cultural fundaments of the human society,
the institutions are of great important in the sociological study.
In the last decades the institutional analisys is further going as
analyses of the organizations, while in the same time the
institutions are considered as surrounding space or field around
the organizations.
The study offers insight over the Classical/Old
Institutionalism and the New Institutionalism and their fundamental
characteristics and differencies, while at the end of the
publication an organizational analisys of specific organizations is
presented, especially the form and type of the "socializing"
institutions, necessary for successful fulfillment of the employees
as well as the employing organization.
The aim of the study is to present a thesis, based on the
main characteristics of the three pillars for reproduction of
institutions and the specifics of the multi-level marketing (MLM)
organizations, that the foundation for creation and support of MLM
economical organizations is actually the cultural-cognitive pillar
of the institutions.
Key words: Institucionalism,
Neoinstitutionalism, Organizations and Organizational Behavior, MLM
Organizations