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The Crisis of Traditional Press Reading - Global and Bulgarian Trends

Svetla Tsankоva


The crisis of the traditional press appears to be an exacerbating problem that is registered time and again in recent years by the media researchers. The readers shit to on-line editions and as a consequence the advertisement income of newspapers and magazines is declining. Reading the print press is gradually becoming an elitist exercise of a small fraction of media consumers. For young audiences it even looks archaic due to the lack of habits in communicating with the traditional press.

Key words: reading newspapers and magazines; traditional press; print press; reading audience.

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