The goal of this study is to specify nature, the "heart and
soul" of a process referred to as a "long reading", to indentify
reasons for the interest in the so-called longread narrative
formats, unexpectedly going up in times of obviously reverse
trends, such as, for example, short and speed reading techniques.
The key research findings indicate that longread formats are
increasingly more and more popular, as these texts enable readers
to keep out of the information pollution. The outcomes and
conclusions are focusing on expanding the conceptional fields
towards new policies stimulating reading and to more creative
methods producing reading effects into the sphere of quality online
journalism, education, publishing industries and popularization of
science, at large.
Keywords: studies of reading; communication
studies; multimodal reading; multimodal writing; longread format;
long text; longform essay; longform journalism.