The article investigates the impact of content suitability and
reading habits on e-books consumption. It presents and interprets
statistical data and numerous surveys' outcome related to the
trend-setting book markets in the United States, the United
Kingdom, Germany and France. The research focuses on the reading
attitudes of the e-book consumers and reveals some of their
specific preferences. Based on recent sales statistics, the most
successful e-book product categories are identified. Differently
from the usual interpretation of the readers' alternative choice
between print book and e-book, the study indicates the content
related preferences of the e-book readers. The article presents the
content suitability for the e-book format as a key success factor
on the digital book market.
Key words: book consumption;
book publishing; e-books; reading
habits; e-book market; readers' preferences.